Nouman personally led one of TUMO Studios most popular ateliers, assisting students in the conceptual phase of the program while providing a helping hand in designing all 25 of the collection’s distinct pieces. “How do the young people of Armenia see the world? We wanted to integrate Armenian history in a modern streetwear collection, where youngsters all over the world, especially Armenia, are able to express themselves,” said Nouman of the TUMO Studios atelier.
Liking together historical Soviet-Armenian reference points with the global explosion in popularity of streetwear brands like Bape and Supreme, the atelier was, needless to say, a huge hit with the students. “Fashion can be cyclical. Every twenty years styles repeat themselves,” said Christine Hambardzumyan, a TUMO Studios student in the atelier. “That’s why we felt Soviet motifs would be trendy this year.” Likewise, fellow atelier-mate Argishti Antonyan remarked, “The collection was intended for a modern, on the go lifestyle. Our objective was to create conceptual clothing for everyday life.”